Heart FM is a very different radio station to Radio One, for one it is a commercial radio station primarily broadcasting locally over 33 different radio stations around the UK, although each show can be accessed online and the Jamie Theakston morning show is advertised as the flagship morning show therefore people will want to listen online if they can.
From the website itself it is easy to see what format the show is and what audience they are targetting the show at.
(www.heart.co.uk/london/about-us)
"Heart's core audience are aged between 25-44"
Simply, they are aiming their station at this audience range which is a very broad demographic covering 19 years but this age range mainly features people getting in to a professional stage of their life, but also people who are settling down with someone and having kids.
"dispite juggling their various roles as wives, husbands, parents and professionals"
This lets you know that they are targetting the show at both males and females, and this is given away again by the two presenters of the London morning show; a man and a woman.
"they are very social people who enjoy shopping, going out and spending time with their friends and family"
We can gather from this quote that their target audience is within the ABC demographic because they have the money to enjoy shopping and going out; their target audience obviously has enough money to be able to enjoy the finer things in life.
"the playlist is driven by passion, playing songs from the 70s, 80s, 90s, 00s"
This helps strengthen the signs the previous statements have shown in regards to target audience. Having songs from different decades is a clear indication that the target audience is an older one as they will be playing songs the audience grew up with which helps them to relate better to the show.
To analyse the show in more detail i accessed their podcast from Monday the 11th of October, this features the key parts of their show that have been edited together to fit 16minutes.
(www.heart.co.uk/london/shows/breakfast/podcast)
Pitch, Projection, Pace, Pause
Pitch:
Upward inflections are the most comment device used by the presenters, the effect this has is that it makes the presenters seem energetic and this is exactly what you need first thing in the morning; if you listen to energetic presenters you are bound to feed off this energy, on the other hand if you listen to a calm voice with a low pitch and few upward inflections you are bound to feel calm and sleepy.
An example of this is when Jamie Theakston says "Its Monday the 11th of October!", he says this primarily using a high pitch and an upward inflection; this helps wake you up and it grabs your attention, it reminded me of being woken up in the morning if you oversleep therefore it wakes you up.
Projection:
The projection is in the social zone, this is because the style of presenting is much more conversational, especially when they are interviewing a guest. The volume of speech varies, but it is mainly at a normal level; in some parts Jamie Theakston increases volume, this builds energy and grabs your attention.
Pace:
The pace is steady and there is not much information you can gather from this, although a steady pace indicates a conversation style of show; too slow a pace and you will end up getting bored, too fast a pace and you won't catch a word the presenters say.
Pause:
There are no pauses, a common device used in morning shows. A lack of pauses keeps you concentrated, pauses do the complete opposite (if used in excess).
Mode of Address
The mode of address is blatent within the podcast, it is informal and indirect. You can tell this is the case because the two presenters are discussing topics between themselves and also the pitch/projection stay within the social zone instead of the intimate zone; which addresses the audience.
This mode of address reminded me of a pair of friends chatting and you are with them listening in.
Institutional Context
Heart FM is a commerical, regional radio broadcaster. This means that from each region there is a different version of the show but they promise that each show will feature the same high standard as the London show; this show gets more high profile celebrities in as guests.
This particular radio show is broadcasted in London. The accents that the presenters have are hard to place with any region other than London, there is a hint of posh within their accents.
Other information
In regards to movies that are coming out soon, the presenter also hints at the target audience further. He mentions "The Social Network" (a film about facebook) briefly, but he dismisses a vampire film coming out, "some vampire film, that isn't worth a mention". The presenter places more emphasis on "Despicable Me", as one of the actors that voice acts in it is on the show, but also because families like animation films because the parents can take their kids; this allows us to see again who the show is targetting itself at.
No comments:
Post a Comment