Platforms for broadcasting

Exploring various platforms for broadcasting our radio show is important as we want the most people watching our show as we can, to do this we must explore several platforms for broadcasting/marketing the show.

As a basis our show is going out as part of StratCast, in particular StratCastoff. StratCast use USTREAM as a means of broadcasting television/radio. Instead of there being a blank screen and then audio, USTREAM allows our show to be able to explore multi-camera techniques if we feel this is necessary. On the other hand we could simple use one single camera to portray us in the radio studio, this allows the audience to feel a stronger connection to the show and it allows for audience interaction which is key for certain types of shows. For example, a quiz show on the radio may require certain visual elements to be explored so that the audience interaction can be at its best, however using visual elements may not be vastly important. Simplicity is often the key.

Facebook/Youtube

To further market our radio show, and to participate the audience further, it is wise to look in to other popular means of broadcasting amongst our target audience. We have discovered that youtube and facebook are amongst the most popular internet sites, for our target audience. Therefore we must find a way of encorporating our radio show on to these platforms.

From looking at Radio One, a popular radio show amongst our target audience, it is clear to see that they mainly encorporate youtube and facebook as part of their marketing campaign. On their youtube channel they feature videos relevant to a particular radio show, and also music events that radio one have set up. In particular they have live lounge footage, which allows the radio listeners to see a different aspect to the live lounge feature.

Facebook is another way of marketing/broadcasting our show to another level. Through the facebook "page" feature it allows you to create a page for a particular business/band/radio show etc. From there you have the option to advertise the page on the facebook side bars, in a real world situation we may have explored this further in order to achieve a much vaster audience. In this instance, i took up the role of being in charge of this facebook page. My main method of marketing was adding people from my friend list and also making sure the other people in my group added people from their friend list. Unfortunatly at the moment we only have 64 likes, but this will all be included in my evaluation.

Internet Radio Box

Internet Radio Box is a popular phone application available for the iPhone/iPod/iPad. It allows these owners to listen to any internet radio station on the go. This is an extract from the October 2010 News Release from RAJAR:

"Radio listening via mobile phone has increased by 2.3% quarter on quarter with 12.8% of adults aged 15+ in Q3, 2010 now claiming to have listened to radio via their mobile phone (cf 12.5% in Q2, 2010). In the 15-24 year demographic 30.7% claim to have listened to the radio in this way; and 14.2% say they listen at least once a week, while 2.3% say they listen everyday. In the 25+ demographic 9.4% of adults claim to listen to the radio via their mobile phone."

This basically means that mobile phone usage for internet radio is on a massive rise, especially amongst our target audience (16-25). This would be an invaluable method of marketing/broadcasting our radio show.