Treatment

This is the treatment our group gathered together in order to create our morning radio show. It is useful

Working Title: The Morning Glory Radio Show

Format: Audio/Visual on USTREAM.tv
Estimated Duration: 1 hour

Intended Audience:

16-19
ABC1
Interested in socialising, shopping, music and sports.
Preferential music taste is Pop & Indie.

Synopsis:

The Morning Glory Show is a light-hearted morning radio show designed fully with the purpose of waking up its audience in a friendly way, getting them ready for the day with banter, features and the best and most current pop/indie.
We will have three main features to work round. They will be our main pillars, holding the show up. The features are: Barryoke, Wood Chuck Chilli and the fact of the day. Barryoke is a comical feature where the selected 'Barry' for the day mumbles the melody to a well known song; it is then the task of the radio presenters to guess what it is. Our second feature is wood chuck chilli, this will be pre-recorded and it will also feature visual properties as it will be recorded and put on our YouTube channel. The premise of Wood Chuck Chilli is a competition between two people, they will have to digest spicy foods (chillies, sauces etc) and then say the tongue twister "how much wood can a wood chuck chuck if a wood chuck could chuck wood"; we feel this will have comical circumstances that will leave listeners/viewers laughing. Our third feature is "Fact of the day", this is designed to leave our listeners with an interesting few facts to approach their day with.
We are basing the format of the show on the Chris Moyles Radio Show; the same style of presenting and an equal amount of banter. We have chosen to do this as the Chris Moyles show is a popular radio show, especially amongst our target audience (something we also researched in our primary research).
Budget: There will be no budget required as we have free access to the radio studio at Stratford upon-Avon College.

Feasibility: We will be able to complete the job perfectly and professionally as we have assigned clear and concise job roles for every person in the group and we have several weekly meeting times where we will discuss ideas/thoughts and also practice the radio show when the radio studio is available.

Rationale: The Morning Glory Show will appeal to our target audience because we are confident the content we will chose will be appropriate. We know this through the primary and secondary research that we have done (refer to primary research analysis). For example, we found out that 16-25 year olds are interested in Music, Features/Quizzes and Chat/Banter therefore these are going to be main content characteristics of our show.