As a group we decided to create two questionnaires; one finding out what age/gender could listen to the radio in the morning and then a much more complex questionnaire pursuing psychodemographics such as interests/beliefs/opinions.
These are some of the relevant graphs and charts that we made using the collated information. The sample size we had was abot 200, this is not completely ideal but with the time and resources we had this is the best we could have done; it is still far more useful than a 50 person sample size.
We gathered that most the people that could listen to a radio show in the morning were people of mixed genders and people in the 16-25 age range, therefore we decided to explore this target audience further for key psychodemographics that would help us to craft a radio show well suited to them.
These are some of the graphs/charts that we created after collating the data, if more results would like to be seen then simply request them but these are the most important ones.
Favourite Radio Station
Best things about Radio One Morning Show
The next step would be to discover what the 16-25 age range liked so much about the radio one morning show. As you can see the most popular results were chat/banter, music and then games/quizzes. Therefore this is a stable format to base our show upon; having mostly chat and banter with songs and one or two features/games.
Music Interests
Best time to listen to types of music
To further investigate what our target audience would like to hear on a morning show we felt it was important to explore the results in regards to music genres. As you can see, in the morning the most popular genres of music are pop and indie; therefore it would be wise to have these genres as our main music genres within our playlist. There is no use playing RnB as it is clear to see that only a small majority of the people we asked are interested in RnB. At the end of the day, as a group we aim to provide a morning radio show that is heavily suited to the 16-25 age range.
Location
Location is fundamental to the creation of a radio show. As we only asked people from around Stratford upon-Avon college, it is clear that our results will only feature locations from in and around the West Midlands, but because we can find so much out about this demographic it is wise to use it as our target audience. In this graph you can see that the most people live in Stratford, Alcester and Solihull there it is wise that we make our content much more regional, and relevant to this area; the west midlands.
EMA/ALG
Another step in the analysis of our target audience would be to find out the socio-demographics of our target audience. A way to do this would be to ask whether our target audience recieves EMA or not. As you can see the majority of people we asked do recieve EMA/ALG, this would suggest that our target audience is not from an ABC background. It suggests that they are non-skilled workers, and it is a clear point that they are students. Therefore it would be wise to make the content of our radio show less educated, perhaps moreso like a gossip show.
Interests
In order to improve our content further it was wise to explore our target audience's interests. This is vital because our content must reflect the target audience we are aiming it at. In this particular circumstance the majority of people in the 16-25 age range prefer socialising, shopping, music, films and sports. Therefore we will make sure that our discussions/features reflect these topics, this is particularly important with news stories so that we can create relevant news to the target audience. For example, if there is a big news story about sports or films then we may wish to cover these topics to attract our target audience further.
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