RAJAR is an invaluable resource for research in to the radio world. They supply researchers/advertisers/market researchers with information regarding listening figures and also audience information for paying customers. Unfortunatly i am not a paying customer so i can not access this premium information but i was able to find out information about listening figures and also how internet radio has become more popular over the course of a year.
From these graphs you can see the big rise in the popularity of internet radio. From December '08 to September '08, the listening figures of internet radio have risen from 2.0% of the listening share to 2.8% of the listening share. Although this is not a massive improvement, a 0.8% increase is still great achievement. This is extremely useful to know, instead of us not broadcasting the radio shows at all we know that we may be able to achieve a good share of listening figures from all over the world.
The only bad thing is that we cannot achieve a broader primary research in such a small amount of time with the few resources we have. Within the real world it would be much more achievable to find out more about this 2.8% share of listening figures and we could therefore look to aim our show at a wider audience.
But this does not provide too big a problem for us as we can still aim our show at a big audience within the West Midlands and we could always gain an accidental audience that may be interested in listening to our show. All of this is down to promotion, which i will cover more extensively in another post.
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